BMW 2-Series Active Tourer to bring new customers
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It seems that BMW has great plans with the 2-Series Active Tourer. Frank Niederlaender from BMW told in an interview that the new model will attract first-time BMW buyers.
The percentage he suggested is quite impressive, saying that 75% of the future BMW 2-Series Active Tourer will be new to the brand.
The new BMW 2-Series Active Tourer wants to be a rival for models such as the Mercedes B-Class or VW Touran. BMW says that the new model should appeal to a new category of buyers which in the past, could have preferred the rival models.
If the five-seat model is not roomy enough, you have to know that a seven-seat model is currently under development.
All in all, it remains to be seen if the front-wheel drive MPV model, a quite new type of vehicle in BMW’s portfolio, will manage to steal some clients from the rival brands.
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