The 2016 Super Bowl has just begun and a lot of carmakers are rushing in to display their latest models in different commercials, also involving superstars around the world. Since this is America`s biggest sporting event, BMW`s main subsidiary MINI has also come up with an innovative ad.
The British based MINI manufacturer, presented a commercial with its latest Clubman edition. The 30 second add is looking to “defy labels” when it is presented during the third quarter of the game.
The 30 second add showcases different personalities defining the car from their own perspective. We get to see Serena Williams stating that “this is the chick car,” or Abby Wambach relating to a “gay car.”
Other appellatives also follow, like “this is a short man`s car”, “slow car”, “this car ain`t hip-hop”, finally ending with Hervey Keitel saying that “this car doesn’t care how you call it.”
Tom Noble, Head of MINI Brand Communications, better explains the MINI Ad:
“Ever since the first Mini was built in 1959, it has been labeled as one thing or another. This campaign acknowledges those labels in a very authentic way while simultaneously showing people Mini is more than that.”
Now it`s your turn to watch the 30 second spot and tell us how you feel about ”this car”!