BMW will keep the M and i sub-brands separate
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With the occasion of the Frankfurt Motor Show, we found out a lot of information concerning BMW and its future plans.
While a bit disappointing to some, the German car maker announced that there will never be a M variant of any model in the i Series.
More information details the separation of the sub-brands even further. From what it seems, no M engineers were involved while BMW developed the i8 model, with the results being unaffected by outside influence. This was crucial to make sure that the vehicle was as original as possible.
With the i8 shaping up to be one of the most interesting hybrids on the market, the path BMW has chosen to the eco branch seems to be the right one, with no changes foreseen in the immediate future. Cypselus von Frakenberg, BMW’s head of technology communications also commented on this separation of labor, saying “I don’t think that it would make sense to mix these two sub-brands in one car. We have the Ms, we have the is, and we have the BMW, the core brand”.
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