Luxury sales race favors BMW again

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As a BMW fan, or even a supporter of the opposition among Mercedes, Audi or Lexus, you’re likely well aware of the fierce fight for sales in this segment.

Over the last few months, BMW’s established lead was starting to get eroded by the fierce competition and their relentless quest to produce new models.

Last month’s results seem to be swinging in a more favorable direction for the Bavarian brand. Sales are up for all, but BMW is running ahead.

Main rivals Audi were up by 12.7 percent for a total of 1.34 million units whereas Mercedes managed 1.19 million, thus growing by 5.1 percent.

These are the statistics that were totalled up over the first eleven months of the year, compared to 2011. Under the same conditions, BMW shifted 1.38 million vehicles (10.9 percent up).

The bulk of those sales came from the more and more popular crossover segment. It was the BMW X1 and that shone once again.

Alongside it however, the brand new F30 3 Series has left its mark on the sales pitch for November. In other words, the bread and butter sedan has done its job properly.

While BMW is on pole position and the race is going strong, there’s no time to rest and take a break with all that oposition breathing down your neck.

Recent incentive efforts have cut BMW’s profit margin by a reported 2.3 percent and might still happen this month for a further reduction.

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Lupica George

https://www.bmwcoop.com