BMW wins 2012 luxury sales race in US

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One figure had escaped us from 2012. Now that the figures have started to come in, the Bavarians are once again on top.

We’re talking about the sales in the luxury segment, of course. This is where BMW have beaten their closest rival Mercedes, at the end of last year.

The three pointed star had been trailing for quite some time and it even managed to get a couple of months in the lead but when it was all done, they had to settle for the silver.

BMW finished last year with 281.460 cars sold. This has put them ahead of Mercedes by a surprisingly small figure of 7.326 units.

The growth is remarkable since Bavaria’s finest have actually been lagging behind Mercedes at the end of November. Back then the gap was 1,849 units.

Eventually, the total for Mercedes came in at 274.134 units, a growth of 12% compared to the previous year. Pretty good, but compared to BMW’s sales rise of 14 percent, it’s a little laggy.

The December deciders of the new sales figures where the more popular sedans in the bunch. The BMW 5 Series and the E Class enjoyed much increased sales.

32 percent, or 6.984 units more where sold of the E Class and that accounted for 9% of the company’s growth. As to be expected, it was better for BMW.

It was actually much better since the F10 BMW 5 Series sales went up by a chunky 72 percent, being a considerable part of the 37.399 cars they moved last month.

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Lupica George

https://www.bmwcoop.com