BMW’s top end presence at the luxury segment has a lot to do with the luxurious cars they make but there’s also a lot to do with the way the details are planned out.
The details on the interior, the way the engine works and then there’s the stuff that’s not directly related to the car.
Be it iDrive, the customer service or services like BMW On Demand. The latter is a service that the Bavarians have been offering in Europe for a while now.
This service is soon (make that next month) going to be available in the United States of America and it is actually bigger news than you’d imagine.
That’s because you’ll be able to rent a BMW in various cities around the country without too much of a fuss and, best of all, it’s not the usual car renting service.
First of all, you can rent some proper cars from BMW, in this case it’s the F30 BMW 328i and you can rent it by the week, the day and, more importantly, the hour.
When it kicks in, BMW On Demand will be available from BMW of Manhattan and will have some 100 cars ready to rent.
According to the Bavarians, this is still a pilot program so there’s a chance the US might not get this as a permanent idea.
If it works out, the BMW on demand service will eventually include a wider range of cars, the 5 Series, 7 Series, X3 and X5 should be included.