Only few hours ago, BMW officially announced through a press release that the first edition of Automotive Brand Contest brought the Bavarian brand three prizes in “Architecture & Events”, “Concept & Study” and “Exterior” categories. Automotive Brand Contest is a competition presented by the German Design Council, the award ceremony following to be held this fall, on September 13th, at the Frankfurt Motor Show as part of Automotive Designers’ Night.
To begin with, BMW won the award of the “Architecture & Events” category with the SESTOSENSO light installation. This product is made in collaboration with Paul Cocksedge, a British light designed and FLOS.
“Red and white conical lamps are suspended low from the ceiling; as with the headlamps of the BMW, the light source remains concealed here as well. Pop your head inside any of the red lamps of SESTOSENSO, and you will see a video of the BMW 6 Series Coupe on an expansive white wall,” says BMW. The second prize for the “Concept & Study” category goes to the BMW 328 Hommage concept, a model which reminds us the original model but adopts a futuristic approach with a carbon fibre-reinforced plastic (CFRP) along aluminum finish and carefully designed interior.
Lastly, the big prize of the “Exterior” category is given to the new BMW 6 Series Coupe which impressed the audience and jury with its sporty design without compromising the comfort and dynamics. “The Coupe impresses with its alluring design, while compared to its predecessor it boasts further enhanced dynamics, palpably honed comfort features and extended space. Its coupling of superior sporting attributes with exclusive long-distance comfort and a 460-litre boot is highly persuasive”.
The Automotive Brand Contest had to evaluate brands and products in over 15 categories, a wide range of domains such as brand communications, design and management being evaluated. BMW is pleased with these prizes mainly considering that the Automotive Brand Contest is now at its first edition, the Germans looking forward to obtain even better results and of course more awards for their premium products.