BMW Will Size Down MINI Model Lineup

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Since the BMW`s important subsidiary British based MINI has encountered rough times in the past few years, especially for the 2014, the German carmaker has recently decided to size down the MINI lineup.

This way, BMW would prefer less models but higher-end MINI products, this way reducing costs and reviving the entire MINI fleet. Out of eight, only five models will be left on the market.

Rumors have been long stating the keeping on the market of the three-door and five-door versions of the Countryman crossover, the Clubman wagon as well as the classic hatchback. Now, the rumors are confirmed by Peter Schwarzenbauer, the head at MINI.

According to Schwarzenbauer, all five models, as well as the fifth one, which will be an electric version, will come with their own high-performance features and personality.

“It is important to find the right balance between growth, on the one hand, and profitability, on the other,” Schwarzenbauer also concluded.

The models that are reported to be pulled off are the Paceman, the Roadster as well as the Coupe versions. MINI is also expected to officially confirm the rumors in the upcoming period, so stay tuned and read on our latest news.

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Eduard Huma

https://www.bmwcoop.com