We live in a digitalized world where is GPS system has become a part of our lives, and who else to provide the best service in this business then Nokia`s HERE digital mapping system.
The negotiation for the acquisition of the HERE service first started in August, with three major players in the auto industry to take its share of the pie. We are talking about BMW, Audi and Mercedes-Benz which have finally acquired the system for around 2.55 billion euros.
The partnership makes sense in this situation, as the trio was aware of danger posed by outside companies, like Uber or the Chinese Baidu, also interested in buying the HERE system, and who would have monopolized the entire digital mapping business.
Representatives from the consortium also stated that “HERE is laying the foundations for the next generation of mobility and location-based services. For the automotive industry, this is the basis for new assistance systems and ultimately fully autonomous driving… On the basis of the shared raw data, all automobile manufacturers can offer their customers differentiated and brand-specific services.”
Dieter Zetsche, Chief Executive as Daimler, also stated that “high-precision digital maps are a crucial component of the mobility of the future.”
Nokia almost faced banckruptcy back in 2012, the entire company being bought by Microsoft, but the HERE service became an independent part of the deal, which allowed Nokia to make money by selling the license to different manufacturers as well as to Microsoft.