BMW’s strategy seemed to work and their sales have increased in some departments.
For example, the ///M was available in three versions: coupe, sedan and convertible. This way, BMW has attracted the attention of every type of consumer. Their sales have increased with more than 50% in November, compared with the same period as last year. You should never forget that the recession is currently affecting major companies which are on the edge of bankruptcy. During this period, BMW is still getting more money and manages to solve their problems.
Like usual, the strategy says it all and BMW has a great one. I’m sure that the new models will bring even more profits for the company.