Without a doubt, BMW is one of the most famous automakers in the world. With so much fame it is hard to count the number of BMW fans around the world. Among them, one of the youngest BMW fans, Paul, has already decided on his favorite vehicle brand. With this in mind, the folks over at BMW decided to thank Paul for the interest he has shown regarding the Bavarian automaker.

With the help of his parents, Paul decided to establish contact with somebody from the Munich BMW HQ. Surprised by the young fan, the people over at BMW decided to offer Paul a chance to ride in one of the most interesting models produced by the Bavarian automaker, the BMW i8. Along with this, Paul also received a toy car to go along with the planned test drive. Needless to say, the young fan was totally surprised. The people over at BMW managed to offer young Paul an unforgettable experience.

The BMW i8 was the perfect choice in this situation on account of its futuristic look. Young Paul was quite surely impressed by the car. The technology invested in this particular model is enough to convince anyone. After all, the BMW i8 is one of the most representative models produced by BMW at this point. The whole plan was successful. BMW made sure to surprise their fan to such an extent that he will most likely never consider driving any other car except for one produced by BMW.

The most interesting part regarding this particular event is that BMW managed to make a fan happy while also improving its own image. Such acts not only determine sympathy but could very well also attract new buyers. The message sent by BMW is that it cares for its fans as much as it cares about its customers. Without a doubt, this whole experience could prove quite useful for BMW too, especially for the marketing departments.

Regardless of you how you look at the situation, the Bavarian automaker managed to make one of its youngest fans very happy by showing him that his thoughts, opinions and perspectives matter very much for BMW. As a result, it could be said that this particular plan proved to be a success for both young Paul and for BMW’s marketing image. In the end it was a win-win situation for all.

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Marcus M.

http://www.bmwcoop.com

The post 5-Year-Old Fan Gets a Big Surprise from BMW appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

With the newly introduced F30 BMW 3 Series, the Bavarians introduced a new ad campaign featuring the rather pleasant and well thought out “Joy” slogan.

The thing is, there are plenty of voices out there who aren’t very pleased by this move. BMW noticed this and hasn’t stood idly by.

They’ve decided to get back to their original punch line and once the upcoming ads start rolling in, BMW products will once again be advertised as the Ultimate Driving machines.

Now don’t worry about the simplicity of the situation as it’s not all over here. After a very successful 2011 in terms of luxury sales for the U.S. BMW is ramping up for an awesome 2012.

Since they plan to introduce no less than 14 new models this year, they will need a rollout of proper marketing aggression.

The first in a line of Ultimate Driving Machine commercials was recently introduced in the United States during the NFL playoffs, just the last weekend.

A video of that commercial is available below. Everything has been simplified but only to increase the enthusiasm of what’s coming.

In short, the new advertising company BMW hired, Kirshenbaum Bond Senecal & Partners, has set up laid out the ground rules of what’s to follow.

Nothing about this add praises the very special mix of features a BMW has and, instead, focus all efforts in a simple direction.

It seems that BMW doesn’t want to admit making anything other than the Ultimate Driving Machine. Or, in other words, it seems just about right.

As seen on egmcartech

About Post Author

Marcus M.

http://www.bmwcoop.com

The post BMW goes back to “Ultimate Driving Machine” roots appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.