We tend to be very aware of what BMW is offering, what the new cars are like and what sort of features come with them. For those that don’t, there’s always advertising.
Just because we’ve gotten to know the F30 BMW 3 Series on paper, doesn’t mean we can’t get to hear about it in adspeak.
That said, the new commercial isn’t half bad, it seems to conjure up both sides of the emotional and logical appeal of what a BMW should be, and what the F30 3 Series is.
The new commercial focuses on a place where performance, balance, agility and control. All of these important attributes are put to the upmost of test during the Olympics so it’s no surprise to see the company reference them.
If the Olympics puts these features to the test, the new F30 BMW 3 Series is where they get to be mixed together shown off.
Therefore you couple a few shots of athletes at their best with an F30 BMW 3 Series being driven like you see in the ads and there you go.
Oh, and don’t forget to dub some enticing music such as Elvis Presley’s “A little less conversation” in the background. Once you get to the end of the one minute clip the whole story flourishes.
The attributes mentioned above earn you something the brand new BMW 3 Series offers up without all that much effort, namely Joy.
After all, BMW’s most important marketing gimmick as of late is the “Joy of Driving” slogan.