Without a doubt, BMW is one of the most famous automakers in the world. With so much fame it is hard to count the number of BMW fans around the world. Among them, one of the youngest BMW fans, Paul, has already decided on his favorite vehicle brand. With this in mind, the folks over at BMW decided to thank Paul for the interest he has shown regarding the Bavarian automaker.
With the help of his parents, Paul decided to establish contact with somebody from the Munich BMW HQ. Surprised by the young fan, the people over at BMW decided to offer Paul a chance to ride in one of the most interesting models produced by the Bavarian automaker, the BMW i8. Along with this, Paul also received a toy car to go along with the planned test drive. Needless to say, the young fan was totally surprised. The people over at BMW managed to offer young Paul an unforgettable experience.
The BMW i8 was the perfect choice in this situation on account of its futuristic look. Young Paul was quite surely impressed by the car. The technology invested in this particular model is enough to convince anyone. After all, the BMW i8 is one of the most representative models produced by BMW at this point. The whole plan was successful. BMW made sure to surprise their fan to such an extent that he will most likely never consider driving any other car except for one produced by BMW.
The most interesting part regarding this particular event is that BMW managed to make a fan happy while also improving its own image. Such acts not only determine sympathy but could very well also attract new buyers. The message sent by BMW is that it cares for its fans as much as it cares about its customers. Without a doubt, this whole experience could prove quite useful for BMW too, especially for the marketing departments.
Regardless of you how you look at the situation, the Bavarian automaker managed to make one of its youngest fans very happy by showing him that his thoughts, opinions and perspectives matter very much for BMW. As a result, it could be said that this particular plan proved to be a success for both young Paul and for BMW’s marketing image. In the end it was a win-win situation for all.
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