The struggle for supremacy in the auto industry between BMW, Mercedes-Benz and Toyota`s luxury brand Lexus is a close one, each one trying to score as much as higher sales in the United States.

With its ups and downs, BMW still manages to remain on top regarding June`s overall sales. Even if it has dropped nearly 10.3 percent as opposed to last year`s June with 32,176 units, it still sold 28,473 units.

Overall, officials from BMW stated that the company`s sale in the United States in the first half of the year are 9.0 percent down, with 153,436, compared to 168,623 units being sold in the same half of the 2015.

CEO BMW of North America Ludwig Willisch, has also declared that “The mid-point to the year always brings some uncertainty about what may be ahead in the second half.”

BMW managed to sale high thanks to the high demand of its sedan and sports car segments, while Mercedes-Benz mostly relied on expanding its SUV lineup, a fact that was clearly seen in the first half`s sales.

On the other hand, Lexus sold 25,779 units last June, going down 1.3 percent and reaching so far 151,564 units. Jeff Bracken, vice president and general manager at Lexus, also said that “Lexus maintained its strength in the luxury SUV segment with a particularly strong sales month for RX and NX as both models have momentum with consumers.”

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Marcus M.

http://www.bmwcoop.com

The post US: BMW Out-Sells Mercedes-Benz and Lexus in June appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

BMW haven’t managed to overtake Lexus as top seller in the United States over the past ten decade despite a great product lineup.

This year however, Lexus have suffered quite a bit due to the company recalls.

Despite these “good” news analysts still believe that Lexus will still come in first and BMW will still be trailing even closer behind. What is most likely to be the thing keeping BMW from taking the sales crown in the American states is the wind down of the old 5 series since, in preparation for the June launch of the new model the dealers have … almost run out of cars to sell.

BMW AG global sales chief Ian Robertson stated that the 5 Series amounts to around 25 percent of BMW sales in the states and this issue will be a slight problem but with the launch of the new one it should be covered and he expects sales to register a few digit points of growth which are most likely to keep overall sales at a level pace.

So BMW are doing quite well while Lexus will have to wait for the simple results of the recall issues with the Lexus GX that took a bit off the boost sales Lexus required.

About Post Author

Marcus M.

http://www.bmwcoop.com

The post BMW still second place for sales in the U.S. appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.