Last year, BMW announced that they have set themselves quite the goal for annual sales in the future. The plan called for two million units moved per year.

Having taken a proper look at the figures they had last year and the ones they’ve been having since the beginning of this one, it seems like their original target of 2016 is redundant.

Now the Bavarians are saying they might hit the same results as much as two years earlier than that.

CEO Norbert Reithofer expects this year to be crucial in this development but it seems that predictions for sales boosts of the new F30 3 Series and all the models they have lined up for 2012 look great.

This comes as no surprise since the first two months (check out February) of the year have been standing at all time high for the company.

Alongside some serious sales figures that keep coming in from China, BMW expects proper growth from the countries known as BRIKT. They include Brazil, Russia, India, South Korea and Turkey and are the emerging markets to consider right now.

The efforts to capture these markets refer to the entire BMW Group, thus Mini and Rolls Royce will have their part to play. Sure, their numbers aren’t really that big but they can make a difference in terms of profit.

This is where, with all the costs of engaging these markets, BMW hopes to stay in the same 8-10% zone they’d originally predicted if the annual sales target was hit in 2016.

That’s slightly lower than the 11.6% we saw in 2011 but it’s still comfortably large enough to please investors.

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Marcus M.

http://www.bmwcoop.com

The post BMW to hit annual sales target ahead of schedule appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

Another month is over, a few days have been spent on summing it up by accountants and now the guys over at BMW can showoff what they achieved.

Though there’s probably a lot more figures to consider, but everybody is looking at the ones the Bavarians achieved in the United States.

Simply put, BMW have sold 21.204 vehicles last month, which is an increase of 29% over February 2011 with the most important factor being the new F30 3 Series.

As the new model of the small sports sedan rolled in, the sales for it went up by a whopping 66%.

Apparently, the change is so big that it took BMW to their best February sales since 2007.

To further sweeten the deal, BMW has managed to beat Mercedes and Lexus in the fight for U.S. supremacy in the luxury segment.

Audi’s figures aren’t in yet though, so we may want to hold our breaths for a while. As for the others, they’ve had significant growth as well, just not enough.

Mercedes went up 17% to sell 18.080 units and Lexus had a growth of 21% to 16.678 units.

Sadly though, the guys over at Mercedes still maintain the overall 2012 lead in the luxury segment. January sales were so impressive for the three pointed star that they’re still ahead by 770 unit margin.

The figures include all products of the BMW Group and the Daimler one. All except the Mini and Mercedes’ commercial vehicle division since they’re not exactly luxurious.

All we can say is that we can’t wait for the March sales to come in, if BMW’s growth keeps on going, we might see the Bavarian manufacturer on top overall again.

About Post Author

Marcus M.

http://www.bmwcoop.com

The post BMW’s February sales figures available appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.