BMW to hit annual sales target ahead of schedule
Last year, BMW announced that they have set themselves quite the goal for annual sales in the future. The plan called for two million units moved per year.
Having taken a proper look at the figures they had last year and the ones they’ve been having since the beginning of this one, it seems like their original target of 2016 is redundant.
Now the Bavarians are saying they might hit the same results as much as two years earlier than that.
CEO Norbert Reithofer expects this year to be crucial in this development but it seems that predictions for sales boosts of the new F30 3 Series and all the models they have lined up for 2012 look great.
This comes as no surprise since the first two months (check out February) of the year have been standing at all time high for the company.
Alongside some serious sales figures that keep coming in from China, BMW expects proper growth from the countries known as BRIKT. They include Brazil, Russia, India, South Korea and Turkey and are the emerging markets to consider right now.
The efforts to capture these markets refer to the entire BMW Group, thus Mini and Rolls Royce will have their part to play. Sure, their numbers aren’t really that big but they can make a difference in terms of profit.
This is where, with all the costs of engaging these markets, BMW hopes to stay in the same 8-10% zone they’d originally predicted if the annual sales target was hit in 2016.
That’s slightly lower than the 11.6% we saw in 2011 but it’s still comfortably large enough to please investors.