The BMW German based car manufacturer is on a continuous change, with plans concerning its expanding plants in the US and China for a production capacity of more than 2 million units in 2014.

The BMW`s plans come after last year, when the luxury automaker managed to sell a world record of 1,96 million units, with 1.66 million cars of its own brand, 305,000 MINI or Rolls-Royce`s 3,630 units.

Put it differently, the BMW managed to raise the overall sales worldwide with around 6.4 percent last year, outrunning Audi, the second largest premium automaker.

Norbert Reithofer, Chairman of the Board of Management at BMW stated at the Annual Accounts Press Conference in Munich yesterday, that the company is aiming to raise its sales for the year 2014, with an all-time overall 2 million units to be sold.

In the US, the BMW is expected to expand production capacity at its base plant situated in Spartanburg, South Carolina, with the manufacturer to sell 300,000 last year.

In China, Reithofer mentioned that the German plant will exceed its demands, since last year they managed to build also around 300.000 units, promising to be more demanding with plans to exceed 400.000 cars in 2014.

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Marcus M.

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The post BMW to Expand in US and China for a 2-Million Units Plan in 2014 appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

The M6 of the BMW`s limited Horse Edition is said to aim at the luxury buyers from China, as the Asian country has become the world`s widest car market, with a lot of potential customers for BMW.

The vice president of marketing at BMW in China, mister Clyde Zhu, stated in an interview in Beijing that the M versions are part of the Horse Edition series that BMW will be starting to launch in China this year.

This selling strategy also includes the company`s models the 3- and the 7-Series for China, for which there were no details revealed so far.

There were some difficulties to be challenged with the slow auto market growth for the luxury car manufacturers, as President of China, Xi Jinpingh, set some limitations on lavish spending in the past, and declared an austerity budget.

Now, along with the rise for the luxury market to start last year, the luxury car manufacturer has set its footsteps in China, being ready to sell the M6.

As a reminder, the M6-Series is the highest priced-car in China that comes with a V8-engine and hits the 100 kilometers per hour in just 4.1 seconds.

The company is offering the M6-Series at the price of 2.77 million yuan ($458,000) each, along with other 30 M5 models costing 1.98 million a pieces.

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Marcus M.

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The post BMW M6 to Cost $458,000 in China appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

BMW is a worldwide known brand, and its premium vehicles reached millions of people. But depending on the region, sales can come natural or the car maker has to work for them.

Until now, the biggest market for BMW was USA, but it seems that China has finally closed the gap and even overcame it.

With the recent economic boom China has experienced over the last few years, this was to be expected. This year might be the first year that BMW can count China as its biggest market, with figures showing 182.800 units sold so far, compared to the US market, where only 172.727 units rolled out of dealerships.

“Strong growth in future will come from the smaller cities, and the strong growth will also come especially from the western region. There are 100 cities with more than a million inhabitants in China with no premium car dealers at all, so this shows the huge potential we’re having in this country”. This was Karsten Engel, head of BMW China’s opinion of the future trend. So even if the final numbers are not in, as the year is only halfway through, there is little chance that the US market will bounce back.

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Marcus M.

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