BMW’s top end presence at the luxury segment has a lot to do with the luxurious cars they make but there’s also a lot to do with the way the details are planned out.

The details on the interior, the way the engine works and then there’s the stuff that’s not directly related to the car.

Be it iDrive, the customer service or services like BMW On Demand. The latter is a service that the Bavarians have been offering in Europe for a while now.

This service is soon (make that next month) going to be available in the United States of America and it is actually bigger news than you’d imagine.

That’s because you’ll be able to rent a BMW in various cities around the country without too much of a fuss and, best of all, it’s not the usual car renting service.

First of all, you can rent some proper cars from BMW, in this case it’s the F30 BMW 328i and you can rent it by the week, the day and, more importantly, the hour.

When it kicks in, BMW On Demand will be available from BMW of Manhattan and will have some 100 cars ready to rent.

According to the Bavarians, this is still a pilot program so there’s a chance the US might not get this as a permanent idea.

If it works out, the BMW on demand service will eventually include a wider range of cars, the 5 Series, 7 Series, X3 and X5 should be included.

About Post Author

Marcus M.

http://www.bmwcoop.com

The post BMW On Demand service – soon available in the USA appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

Another month is over, a few days have been spent on summing it up by accountants and now the guys over at BMW can showoff what they achieved.

Though there’s probably a lot more figures to consider, but everybody is looking at the ones the Bavarians achieved in the United States.

Simply put, BMW have sold 21.204 vehicles last month, which is an increase of 29% over February 2011 with the most important factor being the new F30 3 Series.

As the new model of the small sports sedan rolled in, the sales for it went up by a whopping 66%.

Apparently, the change is so big that it took BMW to their best February sales since 2007.

To further sweeten the deal, BMW has managed to beat Mercedes and Lexus in the fight for U.S. supremacy in the luxury segment.

Audi’s figures aren’t in yet though, so we may want to hold our breaths for a while. As for the others, they’ve had significant growth as well, just not enough.

Mercedes went up 17% to sell 18.080 units and Lexus had a growth of 21% to 16.678 units.

Sadly though, the guys over at Mercedes still maintain the overall 2012 lead in the luxury segment. January sales were so impressive for the three pointed star that they’re still ahead by 770 unit margin.

The figures include all products of the BMW Group and the Daimler one. All except the Mini and Mercedes’ commercial vehicle division since they’re not exactly luxurious.

All we can say is that we can’t wait for the March sales to come in, if BMW’s growth keeps on going, we might see the Bavarian manufacturer on top overall again.

About Post Author

Marcus M.

http://www.bmwcoop.com

The post BMW’s February sales figures available appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.