The Golden Steering Wheel award has been around since 1976, and any car maker would be honored to receive it.

The award is presented only to those manufacturers that manage to bring something new to the table, improving the industry overall.

The German car maker BMW is no stranger to this award, as it managed to grab 20 pieces so far, but recent news do reveal a nice change of pace. For the first time ever, BMW receives the Golden Steering Wheel award for one of their SUVs, namely the F15 BMW X5.

While the jury is made up of world renown experts, racing drivers, designers, technicians, editors and even some testers, the decision was also affected by a vote. 200.000 people had the pleasure to take part in it, and it seems the majority went for the F15 BMW X5.

The model is expected to arrive in dealerships around the globe on the 16th of November, and all those out there with a soft spot for it, can finally get their hands on the award winning SUV.

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Marcus M.

http://www.bmwcoop.com

The post F15 BMW X5 wins the Golden Steering Wheel award appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

The Germans at BMW officially announced that the F30 BMW 3 Series won the Golden Steering Wheel award for the fifth time in a row. This prize is awarded every year since 1975, BMW being able to earn it for the first time in 1978, then in 1991, 1994 and 1998.

This contest is organized by “Auto Bild” and “Bild am Sonntag” while the total numbers of participating cars was 44 with the voting procedure including readers’ vote along with a specific jury.

The jury consists of magazine editors, racing drivers or celebrities. The new BMW 3 Series is not the only vehicle within the range which received an award at this year’s edition of the competition.

The BMW 6 Series Gran Coupe also claimed the third place in the “Convertibles and Coupes” category while the award for the “Golden Advertising Steering Wheel” went to BMW as well for the BMW xDrive marketing campaign.

“I believe the success of the BMW 3 Series lies in the fact that it is the founder of the class of sporty mid-range sedans and perfectly epitomises the character of BMW with its dynamic performance,” said Norbert Reithofer.

About Post Author

Marcus M.

http://www.bmwcoop.com

The post BMW 3 Series (F30) gets the 2012 Golden Steering Wheel Award yet again appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.