Sports fans out there, and not only, know what a Mexican wave is, and if you ever took part in one, you know the effect it can have on a team.

Seeing thousands of fans doing the wave can spur even the most fatigued of teams to a victory.

So how does that relate to the car industry, or more specifically, BMW? Well, it seems that BMW is once again showing its close relation to sports and their promotion through a nice little clip. With this new video, the Bavarian car manufacturer is gathering some attention to the BMW 6 Series, in the season of major sporting events.

All the recent BMW advertisements have been either funny or to the point, so this one is a bit of an combo breaker. but just like a player can be spurred on by a fan-made Mexican wave, so can the Bimmer fan be uplifted by a nice BMW version of it. So with any further delay, click the video below and see for yourself.

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Marcus M.

http://www.bmwcoop.com

The post New video from BMW appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

BMW is launching a new campaign addressed to all the drivers who are nothing paying enough attention when they are behind the steering wheel.

The new awareness campaign kicked off by the Bavarians touches a really important problem of these days as, according to some reports, more than 100,000 crashes each year are happening due to texting while driving. Moreover, the same study tells us that more than 1 million accidents each year have as main cause the usage of a cell phone.

In order to achieve its purposes, a commercial needs to have a simple but smart idea and the video in question is another one that can be characterized as a “smart commercial”. In the beginning, we are shown very caring parents who properly equip their daughter for certain situations such as riding a bike.

Almost the whole 30-second video shows two parents exaggerating in some situation and being extra caring. However, this is the main purpose of the campaign, as in the end, all the struggling to keep the child safe is canceled in a matter of seconds due to the mistake of driving and texting in the same time.

This campaign has been directed by BMW North America and comes to make all the drivers aware of this imminent danger that can strike very easy but in the same time can be avoided with the same ease. Therefore, BMW recommends to stay focused on safety, and if it is possible, to turn off your cell phone before driving.

Another tips shared by the Germans are to put the cell phone in your trunk or in a place where you can’t reach it, this being available in the case you are somehow addicted to the dangerous behavior of using it while driving. Moreover, they advice us to tell our family, friends or co-workers when we are taking a longer trip, therefore, they will know that there are big chances for their call to be refused. Lastly, BMW’s in-car systems such as My Info, Bluetooth connectivity and text to speech are a good alternative to use the cell phone while driving, using the handsfree possibility of course.

http://www.youtube.com/watch?v=IMBtFgey7rk

Source: BMWUSA

About Post Author

Marcus M.

http://www.bmwcoop.com

The post VIDEO: BMW’s new awareness campaign: “Don’t Text and Drive” appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

First I have to admit that video is 2 years old but it deserves a lot to be reminded because it is very funny and if you are smart enough, it is also very interesting because it shows up the abilities of BMW M5 E39 which can be considered the principal actor in this little movie.

More exactly, this is a commercial where BMW hired a high respected and also very famous super star namely Madonna. It plays the role of a bad super star being very bad to the people around here and always thinking she is the smartest human in the world.

She prefers to get in a BMW M5 E39 than a SUV or other more luxury car and she did very well because of the good car and also because of the very high skilled driver, she gets the fastest drive she ever get. It would be better if she would put on the seat belt.

About Post Author

Marcus M.

http://www.bmwcoop.com

The post BMW M5 video commercial with Madonna appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.