It has taken decades for car makers to convince the American buyer that relatively smaller engined cars from Europe have more than enough performance.

They may not always come with a V8 but a six cylinder engine can be enough for most people. It took almost as much to talk them into turbochargers.

Is this enough to consider people will accept a mix between downsizing and turbocharging very soon? BMW certainly thinks so.

The Bavarian company will be sending its new 1.5 liter three cylinder engine over the Atlantic with some of their smaller cars.

Thanks to twin-turbocharging and a lot of engineering work, this engine will be ready to produce anywhere between 120 and 220 horsepower.

Neither of these figures will worry fellas driving muscle cars but in small BMWs it will certainly zip around quicker than most small cars while also being economical.

Decent selling points but how is this going to help out the way the Americans will be buying 1.5 liter engines? Well, according to BMW, it’s the simplicity.

If a car feels like it has decent grunt, buyers couldn’t care less if it’s a V12 or a one cylinder scooter. There is some logic in that, after all, not everybody knows what cares about what’s going on under the bonnet.

In order to further create some confusion, BMW claim that their half a six cylinder engine will actually behave like such an engine and make the same noise.

That might be some optimistic marketing stuff but we’re yet to see people lose interest in the i8 and it comes with this precise engine.

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Marcus M.

http://www.bmwcoop.com

The post BMW three cylinder engines are going to the United States appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

A few days ago BMW released some teasing information according to which a special edition of Bavarian creations is headed stateside.

Though it pains me to say this I have to say i was expecting a bit more, while what this car is is far less than disappointing it sort of doesn’t live up to the hype created around it.

The special edition promised to the Americans is entitled the 2011 M3 Frozen Gray Edition and it will only be available in 30 units all of which identically-equipped examples made exclusively for the United States.

The special part of these cars is justified with an exterior look done in Frozen Gray matte finish, an interior look in Fox Red & Black bi-color Novillo leather and that’s about everything.

Actually there’s a bit more that can’t really be seen but since BMW’s M3 is about as close as you can get to the Ultimate Driving Machine you should be able to feel the effect of these additions. They are made up of a trio of standard packages including the Competition kit which reduces vehicle ride height by 10mm and includes special 19-inch wheels with wider offset for enhanced stability, standard Electronic Damping Control with enhanced programming, and higher-threshold programming for the M Dynamic Mode.

While I’m a bit disappointed, I’m also sure that there’s a lot of people out there who want an M3 that isn’t like any other one you might end up next to at the lights.

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Marcus M.

http://www.bmwcoop.com

The post The promised special edition BMW for the U.S. is here appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

Sales in the United States of America of BMW Group product, namely BMW and Mini have registered a 9% increase over the past month.

The increase posted 21,111 vehicles sold and is recorded by comparison to sales of the same month of the past year .

Statistics on a year-to-date level indicate that the two brands of the BMW Group were able to sell a total of 76,162 units, or to put it in perspective, there’s a 7.9% growth when put against the sales volume registered in the first four months of 2009. Last month, the BMW brand recorded a 10% sales increase, sales reaching 17,268 vehicles, the year to date sales figures meanwhile post an expansion of 8.8% to total up 63,591 units.

Jim O’Donnell, President of BMW of North America is completely pleased with the result of the past month especially when considering the short supply of the two high volume models as they near the end of their life cycles. For now, O’Donnell is eagerly expecting the new 5 Series and the new X3 to hit the showroom floor unsurprisingly since the F10 5 Series got superb early reviews for the new models.

MINI was able to sell 3,843 units last month, posting a 5.1% sales increase and if you bump the level to a Year to date, MINI posted a 3.3% sales growth reaching 12,571 units shifted.

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Marcus M.

http://www.bmwcoop.com

The post News on BMW sales in the US appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

BMW haven’t managed to overtake Lexus as top seller in the United States over the past ten decade despite a great product lineup.

This year however, Lexus have suffered quite a bit due to the company recalls.

Despite these “good” news analysts still believe that Lexus will still come in first and BMW will still be trailing even closer behind. What is most likely to be the thing keeping BMW from taking the sales crown in the American states is the wind down of the old 5 series since, in preparation for the June launch of the new model the dealers have … almost run out of cars to sell.

BMW AG global sales chief Ian Robertson stated that the 5 Series amounts to around 25 percent of BMW sales in the states and this issue will be a slight problem but with the launch of the new one it should be covered and he expects sales to register a few digit points of growth which are most likely to keep overall sales at a level pace.

So BMW are doing quite well while Lexus will have to wait for the simple results of the recall issues with the Lexus GX that took a bit off the boost sales Lexus required.

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Marcus M.

http://www.bmwcoop.com

The post BMW still second place for sales in the U.S. appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.