The BMW Group is planning to change marketing plans and wants to be more successful by taking the Mini vehicles to Mexico, where would increase production for the high demands in the US.

The BMW German based luxury automaker is already building the 1- and the 2-Series in Mexico, and seems this process has already been proven successful, the company is also thinking of building the Mini there as well.

The report of the company`s intention of bringing the Mini in the region has already been confirmed by BMW CEO Norbert Reithofer.

More than that, the report also indicates that the executives from BMW also favor Mexico, as “circumventing the import scenario would boost earnings margins”.

The BMW German based automaker is already ahead schedule and production at its plant in Spartanburg, South Carolina.

At Spartanburg, the BMW car maker has also increased annual capacity, in order to build the SUVs, targeting around 450,000 units to be annually sold in the US.

And since BMW is already preparing the launch of the first-gen X7, it would also be a good idea for the company to deal with the Mini in Mexico.

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Marcus M.

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