The Bavarians have decided to show us just how happy they are about their sales by opening a brand new showroom.

That’s not the full story, the new showroom is located in the Arab Emirate and, just like most other constructions there, it is a record breaking affair.

Abu Dhabi Motors, a BMW partner for a very long time, is the owner of the new facility and they were only too happy to share a few details about it.

The new place stands in at a whopping 377.000 square feet or 8.6 acres of floor space. That should be plenty for multiple units of every single BMW Group product, especially the larger ones.

Which is great since the Arab shoppers are big fans of the 7 Series and the product portfolio of a certain brand called Rolls Royce.

Getting back to the showroom, the new record breaking facility cost 300 million dirhams, which is roughly the equivalent of $80 million.

Construction three years to complete, mostly due to difficult conditions on the weather front.

At this point, both on the cost front and on the space one, BMW claims the dealership is the largest one in the world.

Unsurprisingly, the service area is equally impressive and can apparently service as much as 120 vehicles simultaneously.

The new flagship BMW showroom has no less than 450 employees at its disposal.

As you’d imagine, the new showroom is expected to rake in even more sales and profits for BMW, especially now that it can handle more people coming in for a purchase.

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Marcus M.

http://www.bmwcoop.com

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BMW is not content with having the global crown for sales in the luxury department, they want to win over the American market by moving them away from Lexus and in order to achieve this they are pushing their BMW Individual program.

Basically what they want stateside buyers to do is to buy a car with what they want on it in terms of trim levels instead of just buying what the dealer has to offer at a particular time. Since the next car they will be launching in the U.S. is the 2011 BMW X3 that will be the one that they plan on starting this car buying revolution with.

This form of sales helps BMW with their projections and inventory but it also helps you get the car you wanted and it is a system that is successfully applied in Europe where almost 50% of all BMW’s sold are custom ordered.

This isn’t as simple as it sounds since Americans enjoy the idea of hitting a dealer showroom and leaving with a car off that lot the same day so if BMW will want the higher profit margins and the reduction in inventory they’ll have to be innovative here.

So in order to make this a reality the new BMW X3’s production will be moved from Austria to the recently expanded Spartanburg plant in South Carolina. Building the crossovers here will allow BMW to drastically cut delivery times and BMW will also be more heavily promoting its factory delivery program and the driving classes it offers at the nearby Performance Driving School.

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Marcus M.

http://www.bmwcoop.com

The post BMW wants more people to custom order the X3 appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

Sales in the United States of America of BMW Group product, namely BMW and Mini have registered a 9% increase over the past month.

The increase posted 21,111 vehicles sold and is recorded by comparison to sales of the same month of the past year .

Statistics on a year-to-date level indicate that the two brands of the BMW Group were able to sell a total of 76,162 units, or to put it in perspective, there’s a 7.9% growth when put against the sales volume registered in the first four months of 2009. Last month, the BMW brand recorded a 10% sales increase, sales reaching 17,268 vehicles, the year to date sales figures meanwhile post an expansion of 8.8% to total up 63,591 units.

Jim O’Donnell, President of BMW of North America is completely pleased with the result of the past month especially when considering the short supply of the two high volume models as they near the end of their life cycles. For now, O’Donnell is eagerly expecting the new 5 Series and the new X3 to hit the showroom floor unsurprisingly since the F10 5 Series got superb early reviews for the new models.

MINI was able to sell 3,843 units last month, posting a 5.1% sales increase and if you bump the level to a Year to date, MINI posted a 3.3% sales growth reaching 12,571 units shifted.

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Marcus M.

http://www.bmwcoop.com

The post News on BMW sales in the US appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.