BMW are doing a lot of stuff to increase sales these days and it’s natural. For a couple of years now, Audi have been breathing down their necks.

Now that Mercedes, Lexus and Cadillac have turned the action up, the Bavarians have a lot of work to do in order to stay at the front.

The newest gimmick they may be trying and plan to work out soon is online selling. We’re used to this stuff now, why not buy a car?

It sounds a little ambitious but let’s think about it. We can take test drives online.

We can get everything else online, we love having stuff delivered and boy do we love not seeing the annoying face of a dealer.

Actually, we can buy second hand cars online, that’s certainly a much greater risk than anything the automotive industry could throw at you.

BMW plans to make a trial run for online sales of the car with the brand new i Range. These models do have something that’s more new age about them anyway.

None of the details were worked out but the idea seems pretty simple. BMW’s car configurator will be extended to include an actual ordering process at the end.

Beyond that, dealers will pick up the website’s orders and then deliver the cars to the buyer’s home and there’s a huge benefit in the equation.

According to BMW, if the project works out by the end some 5-7% off the original cost of the car. With a high expense purchase like that, there’s a lot of savinsg to be considered.

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Marcus M.

http://www.bmwcoop.com

The post BMW to sell cars online soon? appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

BMW is the world’s largest luxury automaker, but it may be feeling Audi breathing down it’s neck which is why the Bavarian company announced a massive cost cutting program.

BMW will get some assistance from a partnership with Daimler AG’s, Mercedes-Benz unit, in order to significantly reduce spending on components and suppliers by $5.2 billion by 2012.

Mercedes may be a rival but BMW can’t really afford not to have this pact with the devil as the savings that are to be amounted boggle the mind.

In an interview for Bloomberg Herbert Diess, Director of BMW Motorrad, stated that the talks between BMW and Mercedes-Benz have lead to the creation of new projects over the past several months that will help both companies cut spending by about another 100 million euros a year by 2012.

Efficiency is always a key word within any BMW product and now it will be applied to the brand economy as well, BMW is looking into every cost lowering aspect and they will even be helping component suppliers improve efficiency as well as develop systems, such as start/stop technology, that they may be able to sell to other manufacturers.

It seems that BMW have realized that efficiency cannot be achieved just through high volume of sales and, according to Diess, new projects with Mercedes-Benz will lead to significant savings as well as technical advances.

About Post Author

Marcus M.

http://www.bmwcoop.com

The post BMW teams up with Mercedes in order to cut costs appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.