When you think of Microsoft’s revolutionary HoloLens you imagine it as part of a cool game experience involving anything but cars. As it happens, BMW has teamed with Microsoft in order to bring an interesting virtual experience of the BMW X2 as part of an interesting advertising strategy.

The main goal of this particular partnership is to make the BMW X2 more visible to the public. In this way any individual can familiarize himself with this particular model. You can check out the car as a whole or analyze bits and pieces that went into the car design. No matter how you look at it, this partnership seems to have created quite a revolutionary new way of exploring a car before purchasing.

Why Microsoft and their product? The answer lies probably in the technology used. Seeing as it provides most mobility and allows interaction between virtual and real objects, the HoloLens seems like the best choice. The partnership with Microsoft is also BMW’s attempt at showing its interest in the high-tech area. By doing this, BMW attempts to attract a younger, more dynamic segment of customers, convincing the individuals within this public to purchase a BMW vehicle model.

Regardless of how you look at it, this partnership seems to be a total success. It should be noted that through this particular project, Microsoft, also has the opportunity to reach the BMW fan segment. It is a collaboration out of which both parts seem to have some sort of gain. This is one of the reasons this particular partnership seems well balanced. Will BMW include other models in this particular project? This is something that remains to be seen.

No matter how you look at it, the partnership between BMW and Microsoft is successful. The results speak for themselves. While this project has not yet reached its highest developing point, it still sends the message of a promising, interactive experience that BMW should be willing to implement for each and every model it produces, not just the BMW X2. For Microsoft, this particular project proves the capabilities of the HoloLens in regards to the automotive industry. It wouldn’t actually be surprising for Microsoft to partner with other important automakers in order to further develop this type of project. For now, this particular project is specifically tied to BMW and its X2 model. No matter how this will evolve, the success o the idea is already ensured.

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Marcus M.

http://www.bmwcoop.com

The post BMW X2 Hologram Presentation Courtesy of Microsoft appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

The talks with the making of the future 2018 BMW X2 SUV have been circulating on the internet for quite some time now, with the model coming back into the spotlights recently, in a fresh batch of renderings delivered by Motor Trend auto magazine.

Previewed in the X2 Concept form last year at the Paris Motor Show, we witnessed many rumors, reports, spy photos and renderings with the new model, which is set to officially arrive at next month`s 2017 Geneva Motor Show.

Just like the other renderings last year, these ones are also highlighting the future BMW X2 SUV with an extremely aggressive body style and more evolutionary design cues of the new X1. Overall, it will be much wider, coming with a new kidney grille, sleek roofline, long bonnet, small boot opening, and L-shaped taillights wrapped around edgy curves.

Inside, the cargo capacity will also be improved, making room for all its passengers and luggage. Also, the X2 will benefit the latest technology onboard, also expected on the future 5-Series or present 7-Series. More than that, as you probably know, the new X2 will also stand on the new UKL platform, the same one underpinning other models within the group, especially the new MINI models.

Under the hood, the all-new BMW X2 will come with a wide choice of three- and four-cylinder engines. We should mention the 1.5-liter three-cylinder turbocharged engine or the higher 2.0-liter diesel petrol expected to become the top of the line from the diesel. Also, all versions will come with a choice of six-speed manual gearbox and the Aisin-sourced eight-speed automatic, both equipping the Euro-spec models. The latter gearbox will also come as standard on other versions, especially in the US.

We are definitely going to hear more about the BMW X2 in the next period before its official unveiling, perhaps at the 2017 Geneva Motor Show.

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Marcus M.

http://www.bmwcoop.com

The post 2018 BMW X2 Pops-Up in New Renderings appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

There have been numerous talks about the upcoming of the 2018 BMW X2, with the model to be seen in different reviews and recent spy photos, not to mention renderings which showcase its styling borrowings from the X2 Concept.

Now, the X2 can be admired in a recent rendering signed by Auto Build, which is envisioning its own interpretation of the model. It still wears the overall design of the test mule, but it does come with some styling bits of its own, making it more evolutionary and appealing.

There are visible differences between the real X2 and this rendering, the latter one showing the SUV without the headlights, but adds instead a custom front fascia.

Besides these slight features, the model still looks aggressive with the front bumper, stands closer to the ground to offer more downforce and keeps the same kidney grille which makes it more imposing. On the sides, the body reveals the same sleek roofline.

Taking an overall look at all the renderings released so far and the spy photos of the new X2 SUV, we might conclude that this is a car destined for the young public, especially because it provides a certain fresh air in the carmaker`s X lineup.

Not to mention that it will encompass the latest technology inside – borrowed from the 5- and the 7-Series, respectively – and adding a wide array of engines, both petrol burners and diesels with three- and four-cylinder configurations. Amongst the engine range, the top of the line B48 turbocharged four-pot petrol engine will be the model`s new kid on the block. Stay tuned for more details on the BMW X2 SUV!

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Marcus M.

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The post 2018 BMW X2 Gets New Online Rendering appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

The all-new 2018 BMW X2 is popping up into the spotlights again in new spy photos, while undergoing some heavy tests out in the cold Sweden. The model is still wearing heavy camouflage, which indicates that it is far from being finished soon.

We already know the general details concerning the arrival of the new model. First of all, it will come with a lot of influences from the X2 Concept, but will add its own styling bits, which will make it extremely attractive and appealing.

Second, it will also stand on the same lightweight platform also underpinning the X1, meaning that will allow the use of lightweight materials. This also translates into more space inside and plenty of engines under the hood.

The exterior will look extremely evolutionary and high-end, highlighted by the a wider intake on the lower front fascia, adding more muscular lines, sloping roofline which announces a more rounder rear, wider taillights and bigger wheels.

Inside, the all-new 2018 BMW X2 will boast with the latest technology also available on the new 2017 5-Series or 2016 7-Series, including the latest infotainment system with gesture control, or the already-famous semi-autonomous system.

As for the engine lineup, this will comprise a wide range of powertrains, with different configurations in Europe and the United States. On the Old Continent for instance, the all-new BMW X2 will feature three- and four-cylinder petrol burners and diesels, while overseas, the SUV will be available only in petrol configurations.

As expected and already announced, a plug-in hybrid version is also in the cards, presuming followed by a more potent M versions. Prices and full details will be launched prior to the car`s debut in half 2017.

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Marcus M.

http://www.bmwcoop.com

The post BMW X2 – New Spy Photos Emerge Out in the Cold appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

It is well-known that BMW is planning to change most of its X lineup by the end of the decade, by introducing a new X3, X4 and X5 replacements, with a reportedly X2 Convertible joining the fleet by 2020, as well.

Speaking about the BMW X2 Convertible, the model will stand on the same platform as the upcoming BMW X2 SUV, and will be aimed at the Range Rover`s Evoque Convertible.

Even if the carmaker has not officially confirmed the news, a BMW insider talked to motoring.com.au and stated that the company is reportedly planning the introduction a soft-top version of the BMW X2.

Even if it sounds strange, there are several indications that the making of an X2 Convertible is possible, and that just by taking a look at the first spy photos with the upcoming BMW X2.

Even if it was covered in full camouflage by the time the test mule was caught on shots, we could still depict the styling it will come with.

First, it will mainly borrow the general lines of the Concept X2 revealed a couple of months ago at the 2016 Paris Motor Show. Second, the model will be based on the same platform as the X1, which will make it wider and riding lower, adding a more appealing and aggressive design. It will also come with a revised grille, new front and rear bumpers, BMW logo in the D-pillar, lower roofline and so on, all favoring a soft-topped configuration.

In the engine department, the BMW X2 convertible might be offered with just a wide range of petrol burners alone. So far, the details list is rather limited, but we should be able to find out more in the upcoming period!

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Marcus M.

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The post BMW Plans Soft-Top X2, Will Tackle Range Rover Evoque Convertible appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

BMW launched the BMW X2 Concept at the 2016 Paris Motor Show, which is said to spawn the future generation of the X2 SUV, recently spied on shots while undergoing tests outside Munich.

As we can depict from the spy photos, the test-mule is wearing less camouflage around the body which allows for a deeper-in analyses concerning the design it will come with.

As expected, it will wear the overall look of the X2 Concept, yet it will also come with its own looks that will bring it closer to the X1.

The prototype reveals the much wider body style with large kidney grille and air intakes, revised headlights, upper bumper-mounted fog lamps, new taillights, all of them increasing the SUV`s aggressive look.

Inside, the cabin will also borrow some design lines from the present X1 but will share however the technology envisioned in the Concept. Other element make reference to the 2-Series Active Tourer as well. Amongst the top features we should mention the BMW`s ConnectedDrive system, head-up display, plethora of gadgetry and applications, adding the finest materials all around the cabin and so forth.

In the engine department, the all-new BMW X2 SUV will come with a wide range of gasoline burners and diesels, with front- and all-wheel drive configuration. Once it will emerge on the market, the new SUV will take on the likes of the new Audi Q3, Range Rover Evoque or the Mercedes-Benz GLA. Full details and pricing tags will be known somewhere next year, meanwhile, enjoy the spy photos with the future X2!

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Marcus M.

http://www.bmwcoop.com

The post BMW X2 Caught on Camouflage in Munich appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

BMW announced a mega line-up of new models arriving by 2021 with the main emphasize on two concepts, the new X2 Concept officially launched about a month ago and arriving in production guise in 2018, as well as the newly spied 8-Series arriving somewhere in 2019.

The same BMW has also released a new media gallery with the magnificent 2018 BMW X2 Concept, which highlights the SUV`s evolutionary and imposing design.

Even if it comes with the carmaker`s new philosophy in terms of visuals and main styling bits from the new X1, the X2 Concept also comes with its own personality, starting with the front and ending with the rear.

The model`s front is highlighted by the later center air intake under the kidney grille, while the rear is dominated by the dark cladding under the rear apron, which accentuates the much slicker feel, all these separating it from the all-new BMW X1.

But the styling details don’t stop here, as the 2018 X2 will arrive with a sportier and more aggressive roofline, short overhang, upright kidney grilles and huge headlights, all increasing its personality. Even if much of the details inside are not unknown at the moment, we think that it will boast with the latest technology, like semi-autonomous driving, gesture control and much more, all already found on the newly-presented 2017 BM 5-Series Sedan.

In the engine department, the X2 production version will boast with the company`s new three- and four-cylinder turbo engines, some of them destined for Europe and some for the United States. In Europe for instance, the new X2 will come with a 1.5-liter three-cylinder turbo gasoline and a six-speed manual coming standard, shortly followed by a 2.0-liter diesel, while the US market will get the top of the line B48 turbocharged flat-four gasoline.

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Marcus M.

http://www.bmwcoop.com

The post New Media Gallery Reveals Gorgeous 2018 BMW X2 Concept appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

Following the official unveiling of the BMW X2 Concept at the 2016 Paris Motor Show just a while ago, the gorgeous SUV is back into the spotlights in a new media gallery, which highlights its extraordinary evolutionary design.

BMW is ready to change the face of its X lineup for good, preparing a new range of models which will be bigger, closer to perfection and extremely powerful. And the real proof stands the carmaker`s plans of to introduce the long-expected X8, which will be the epiphany of technology and sheer power.

Now, the X2 Concept is the start of the all-new X2 production model ready for the market somewhere in 2018, with the same architecture underpinning its X1 sibling. We are dealing here with a rebadged X1 in bigger clothing.

Once it will emerge on the market, the future BMW X2 will come with upgraded powertrains from the present X1, adding the company`s new xDrive all-wheel-drive system.

Also very important, the carmaker is also planning an M version which would take on the all-new Mercedes-AMG GLA 45, and coming with petrol burners and diesels with four-cylinder configuration. According to a new report from Autocar, the M model would come with a 2.0-liter flat-four turbo engine, with around 300 horsepower. Later on, a plug-in hybrid will also follow.

Until full details with the future X2 model production emerge, get to enjoy the extraordinary media gallery with the recently unveiled BMW X2 Concept, and don’t forget to share your opinions with us!

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Marcus M.

http://www.bmwcoop.com

The post Recently Unveiled BMW X2 Concept Gets Exclusivity in Media appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

BMW is currently working on a new X model lineup, its future products becoming much bigger, tweaked with futuristic and more aggressive styling and featuring the latest generation power configurations under the hood.

And for the German-based carmaker the 2016 Paris Motor Show was the perfect occasion to launch the all-new 2016 BMW X2 Concept, which will spawn a new X2 model, much larger and more evolutionary.

As we can depict from the impressive photo gallery, the 2016 BMW X2 Concept is really imposing; it features a spectacular look and an upgraded personality, and that thanks to the new architecture. It is actually the sibling X1 but with a new and much more improved look.

The car`s main attribute is indeed the design, Adrian van Hooydonk, Senior VP at BMW, describing it as “a vehicle for active people looking for a combination of enjoyment and practicality”.

The 2016 BMW X2 Concept stands straight with the company`s new signature on the flanked kidney grille with angular laser headlamps with a futuristic design, adding the wide side air intakes which make the front bumper more aggressive.

Other highlights refer to the raked windscreen, lower roofline and rear end with more angular tailgate, brand-new taillights, standout spoiler or double exhaust pipes. Let`s not forget the plastic cladding surrounding the entire body nor the massive 21-inch alloy wheels which provide the model with a more aggressive look.

The 2016 BMW X2 Concept is here to spawn the future X2, probably arriving in late 2017 or beginning of 2018, underpinning the same platform as the baby X1 and coming with a wide range of petrol burners and diesels, with four- and six-cylinder configurations, and a choice of front-wheel-drive and all-wheel-drive configurations.

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Marcus M.

http://www.bmwcoop.com

The post 2016 Paris Motor Show: 2016 BMW X2 Concept Breaks Cover appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

BMW`s X fleet is fast changing, with a lot of small models to become bigger and those bigger to become even bigger, like the upcoming BMW X7, which would be the cream of the crop.

BMW is also planning to release a future X2 SUV, a kind of X1 with again…bigger scales. In fact, the future BMW X2, slotted for 2017, is indeed based on the present X1 and will underpin the company`s new UKL architecture, the same one found on other BMW models MINIs.

This means that the BMW X2 will come with a front-wheel drive – a custom thing now for BMW models – and an optional all-wheel drive.

Design wise, the BMW X2 will borrow the X1`s current body styling, adding though new and more aggressive cues, expecting a sweeping roofline and tucked rear end as well. The cabin will also make room for plenty of cargo space, along with the latest technology onboard.

Under the hood, the all-new BMW X2 will be powered by a wide choice of engines, with three- and four-cylinder configurations. We should mention the 1.5-liter three-cylinder turbocharged engine or the higher 2.0-liter diesel petrol expected to become the top of the line from the diesel. Also, all versions will come with a choice of six-speed manual gearbox and the Aisin-sourced eight-speed automatic, both equipping the Euro-spec models. The latter gearbox will also come as standard on other versions, especially in the US.

We are definitely going to hear more about the BMW X2 in the next period before its official unveiling, perhaps at the 2017 Geneva Motor Show.

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Marcus M.

http://www.bmwcoop.com

The post BMW X2 Expected to Arrive in 2017 appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.