Ever since it was officially introduced, the BMW i3 has been in the attention of the media and even managed to grab a few prizes along the way.

But even with such a strong product, the German car maker isn’t just going to leave anything to chance, and the strong advertising campaign proves it.

To this end, they have flooded us with a lot of clips and pictures, highlighting various strengths in both design and performance. It seems BMW is determined to make the promise of an industry shift a reality. While this is a high standard even for BMW, as a newbie in the EV game, not many doubt it could be done.

This latest of video clips presents the BMW i3 model with right side steering wheel configuration. While most other clips focused on numbers and the core ideals behind the EV, this one seems to shift attention to the inside of the car, with plenty of coverage of the dashboard and inner trims.

While on the outside the car might be considered (by some) rather inconspicuous, the interior really shows that BMW did give it their all in designing this vehicle. You can see for yourself just below.

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Marcus M.

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