Forbes, the well-known American business magazine, puts BMW on the ninth place in the Forbes rankings, making it the world’s most powerful car manufacturer in the world.

Of course, the first places are occupied by tech giants such as Apple, Microsoft or Intel. Getting back to the automotive industry, BMW is followed by Toyota which ranks 14th, closely above Mercedes-Benz on 16th and Honda on 19th.

Far behind comes Audi with a quite disappointing 32nd place, followed by Volkswagen (45) and Ford (59).

If we compare BMW with its main German rivals, we clearly see that the Bavarian company has a quite important advantage ahead of the two companies.

“BMW has earned the trust and respect of consumers all around the world though its consistent focus on delivering high quality in all of its actions,” says Forbes.

With this been said, we have to congratulate the bright people at BMW who managed to keep the company among the first, even in the lead now, according to Forbes.

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Marcus M.

http://www.bmwcoop.com

The post BMW is the most powerful car maker according to Forbes appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

We have got some really interesting news for all the BMW fans as the German brand is the third most popular in the world this year, defeated only by Apple and Google. Therefore, BMW seems to be the most popular automotive brand in the world ranking third, a climb of six positions considering that BMW ranked ninth last year in the same standings published by RankingTheBrands, a marketing agency which prepares every year standings of the first 100 most popular brands.

Another interesting move in this ranking is between the first and the second place, Apple being able to defeat Google and take the lead with a RTB score of 202. The company from Mountain View managed to obtain 191 points while the German brand got 131 points, closely followed by Microsoft with 122, a decrease of one position to the fourth place.

“Ranking The Brands collects all brand rankings published worldwide. Now you can find at-a-glance answers to questions like: In which rankings is our brand included? Which are the strongest brands in an industry? The Ranking the Brands top 100 ranking is compiled on the basis of all the rankings included in Rankingthebrands.com. The position of a brand in this list is determined by the number of rankings in which it appears, and takes into account its position in each ranking,” says the agency.

The fifth position is occupied by Amazon.com followed by Walmart and Coca-Cola while one of BMW’s rivals, Mercedes-Benz, is placed on the eight place with 108 points, at five positions distance from the Bavarian brand. If Mercedes decreased by one position in this ranking, Audi managed to place on the eleventh place with 84 points, a good result considering that the marketing agency ranked Audi on twenty fifth place in 2010.

As a conclusion, the Germans from BMW managed to get very close to two giant companies such as Apple and Google while defeating another very important brand these days, Microsoft.

About Post Author

Marcus M.

http://www.bmwcoop.com

The post BMW rated as the third most popular brand in 2011 appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

BMW have one of the most popular brands ever and their logo is one of the most easily recognized but very few actually know details on its coming to life.

To that extent the purpose of this article is to show a short history lesson to those who don’t know what I’m talking about.

Most of those who actually know something about the history of the infamous logo aren’t completely right.

Popular belief is that the BMW logo derives from the company’s history with aircraft engines and that the idea came from a white propeller turning round a blue sky. BMW themselves agreed to this interpretation in 1929 but this isn’t the full story, as by that time the logo had been in existence for more than 12 years.

The round logo actually evolved from the similar circular Rapp Motorenwerke company logo, a company from which BMW was to expand into more and more products. However, while among aficionados there still is a dispute on whether the blue and white represent white blades cutting through the blue sky or the colors of the Free State of Bavaria, we have a short video to prove what’s what.

About Post Author

Marcus M.

http://www.bmwcoop.com

The post Short history lesson: The BMW Logo appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.