The BMW Motorrad division – the manufacturer’s bike making branch – has seen increased orders in the past period.

Most of this new business comes from various public services and not only, who find their authority bikes the most attractive on the market at this time.

Be it police motorcycles, presidential escorts, fast response teams or any other kind of activity that needs such a machine, BMW is happy to provide. These bikes hail from four models, from the top of the line BMW R1200RT to the F800GT, F800GS and F650GS.

The selection is varied enough to offer good products both on and off road. Still, some authority bikes need that extra oomph to be able to take on certain situation, especially police bikes, but BMW confirmed that the products they sell are pretty much basic. If there is some fiddling done to the bikes, this occurs after the client purchased it.

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Marcus M.

http://www.bmwcoop.com

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And just to be clear, these will be two brand new concepts the German car maker has revealed that they will be presenting to the show.

2014 marks the 85th edition of the event, but above that, it also marks the 10th year BMW is collaborating with the Villa d’Este.

The centenary seems to be the perfect reason for BMW to display two concepts, of which only one being a car, with the second being a motorcycle. If BMW’s new bike will fit in with the classics promised to make an appearance remains to be seen, but chances are, the manufacturer will try to not just make it fit in, but rather shine among them.

Unfortunately, no real details were revealed, and until we close in on the opening date, chances are BMW will do its best to keep things under wraps. Last year, the German manufacturer presented the Gran Lusso Coupe, a concept developed in tandem with Pininfarina. While it didn’t manage to steal the show, it did make quite an impression, and it did set quite an act to follow for BMW. Let’s just hope they will deliver this year.

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Marcus M.

http://www.bmwcoop.com

The post The 2014 Concorso d’Eleganza Villa d’Este will host two BMW concepts appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

With the occasion of promoting the BMW S1000 RR sport bike, the manufacturer decided to try something different than the usual commercial, especially considering how technology has evolved. For this reason, the Serviceplan company was chosen to add some subliminal advertising to the clip. See bellow the explanation and full ad.

The Munich-based company used what’s known as an after-image to print the BMW logo on the eyes of the audience that attended the experiment but the logo wasn’t visible on the screen and couldn’t be seen until Ruben Xaus, the star of the clip, gave the magic command “Close your eyes”. When the members of the audience closed their eyes, the logo instantly appeared to everyone’s amazement.

A lot of positive feedback was provided at the end of the screening and this may be an interesting way of promoting something without actually showing any logos. It will be interesting to see if BMW will integrate this in further screenings.

See bellow the same ad, but bear in mind the fact that it was screened in a cinema so you may not experience the same effect as those who whitnessed it firsthand.

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Marcus M.

http://www.bmwcoop.com

The post BMW Tries Subliminal Advertising Experiment for the BMW S 1000 RR appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

Yes, BMW is a motorcycle producer too. The new concepts and car designs car sometimes overshadow the motorcycle department. Even so, you can’t neglect the wonderful motorcycles which were created in the last years by the people at BMW.

In 2008, the BMW motorcycle magazine was published in two numbers. Next year, it will appear again. There are many news that need to be discussed, starting with the lunch of the new BMW k 1300 s. The BMW motorcycle magazine only appears twice per year, but it can almost be considered a book due to its size: almost 100 high quality papers.

You can start buying the BMW motorcycle magazine on the 24th of April, 2009. It will probably be available at most motorcycle stores or BMW dealers. If you need to know the exact location for purchase, you should contact www.bmw-motorcycle-magazine.com.

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Marcus M.

http://www.bmwcoop.com

The post BMW Motorcycle Magazine appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.