According to the 6th annual Automotive News Europe/SupplierBusiness OEM-Supplier Relations Study the Bavarians at BMW AG are the automaker that most suppliers want to do business with.

This new survey shows that BMW rose to the top spot which if you consider that last year it ranked fifth.

VW was found to be the carmaker that applies the most pressure to drop the prices. BMW is trailed by Audi, Mercedes-Benz and Volkswagen brand.

Toyota was the winner last year but due to the impact of the over 8.5 million vehicles being recalled over safety risks such as unintended acceleration and poor braking.

BMW’s feat of rising to the top can be seen as quite a turnaround. BMW has been slipping in this category since 2007, which is when BMW head of purchasing Herbert Diess was ordered to cut 4 billion euros the equivalent of $5.7 billion in costs by 2012.

Either way the recent progress at BMW is one that’s quite notable, even despite announcements of them joining forces with Mercedes to keep supplier costs in check. On a sidenote, VW was found to be the carmaker that applies the most pressure to drop the prices.

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Marcus M.

http://www.bmwcoop.com

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BMW haven’t managed to overtake Lexus as top seller in the United States over the past ten decade despite a great product lineup.

This year however, Lexus have suffered quite a bit due to the company recalls.

Despite these “good” news analysts still believe that Lexus will still come in first and BMW will still be trailing even closer behind. What is most likely to be the thing keeping BMW from taking the sales crown in the American states is the wind down of the old 5 series since, in preparation for the June launch of the new model the dealers have … almost run out of cars to sell.

BMW AG global sales chief Ian Robertson stated that the 5 Series amounts to around 25 percent of BMW sales in the states and this issue will be a slight problem but with the launch of the new one it should be covered and he expects sales to register a few digit points of growth which are most likely to keep overall sales at a level pace.

So BMW are doing quite well while Lexus will have to wait for the simple results of the recall issues with the Lexus GX that took a bit off the boost sales Lexus required.

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Marcus M.

http://www.bmwcoop.com

The post BMW still second place for sales in the U.S. appeared first on BMWCoop | BMW Blog, BMW News, BMW Reviews.

Honda has officially announced that they are quitting F1 racing definitively.

The economic crisis had a negative effect on Honda, dropping the sales more than 30% in the last months. They have decided to keep their business intact by pulling out of F1. Dr. Klaus Draeger from BMW AG, has declared that BMW regrets this decision, but it won’t have any effect on their future plans. BMW is trying to demonstrate that they can built quality cars on the race track and this is an important part of their marketing strategy.

Apparently, BMW is making more than they spend in Formula 1 and they are not planning on giving it up anytime soon.

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Marcus M.

http://www.bmwcoop.com

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