BMW has introduced a new logo as part of its brand identity update. This new logo is unveiled along with the news of BMW i4. BMW’s new logo is a flat, 2-dimensional logo to better represent the company’s openness and clarity in the new digital age and better suits its brand representation for the digital age. BMW’s new logo design is updated after 2 decades and is a pared-down and 2-dimensional version of already in place elegant blue and white circle, and a transparent signature border instead of the black border.
BMW wants to use th all-new transparent version to grab more attention from its potential customers, more than ever, to become part of the world of BMW. The company is enthusiastic about the expansion of the world of BMW. This new brand design is fully prepared and graduated with challenges and opportunities of digitalization for brands. So, the company may keep up with customers through digital communication and prospects. BMW’s new logo design 2020 has more vividly operated graphics flexibility and exposure as compared to its historical rivals and is referred to as a communication patch-up between customers and the company through online, as well as, offline channels.
BMW logo design 2020 is carrying its legacy from a century-long production of BMW brand vehicles. This new logo design 2020 has got a mixed response and chaos on social media as some admire the company’s legacy and minimalist looks of this logo, and others expressing disappointment over its simplicity and low-favored graph by the customers. Some users are even comparing it with a poker chip and demoralizing the company’s legacy. BMW’s new logo design 2020 will be rolled out across the globe on social media channels from March 3, 2020, to May 31, 2021. This will not completely wipe out the existing one but will co-exist with its preceding one.
BMW Logo History & 2020 New BMW Logo Redesign