BMW M760i – Is It Worth the $180K Price Tag?

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BMW 7-Series` top of the line M760i was officially unveiled during the 2016 Los Angeles Auto, the luxury saloon almost instantly winning the hearts of those BMW passionate in search for thrill and high-end taste.

However, journalists around the world have asked themselves if the model is worth the $180K price tag – I mean, it is twice as expensive as the entry-level 740i and around $17,000 more than Alpina`s latest B7 Bi-Turbo.

In the video presentation below, automotive news and car reviewer Doug DeMuro is trying to put the pieces together and explain if the car is worth the aforementioned price, providing facts and details about the car`s powertrain and so forth.

Usually, the value of a car is mostly given by the type of engine it comes with under the hood. And by comparison, the 760i`s massive and powerful 6.6-liter twin-turbo V12 is no match for the 740i entry-level which uses a 3.0-liter TwinPower Turbo. So, it is like putting together 600 horsepower versus 320 horsepower. In the flagship, the sprint from 0 to 100 km/h is also done in a staggering 3.6 seconds, which is way too fast than the entry-level variant and even than the BMW M4.

Besides the outrageous engine and power output, a flagship model must also standout from a visual standpoint and suite of luxury equipment and technology inside the cabin.

And the BMW M760i features of plenty of technology like gesture controls, smart key, advanced 360-degree camera system and tablets. The gizmos are in perfect contrast with high-end and premium leather upholstery.

So what is it that it is recommended with the high-price mentioned above? You can find out more details and insights in the video exposed below by Doug DeMuro! Would you pay $180K for such an exclusive 7-Series model, even more expensive than the current Alpina B7 Bi-Turbo? Please comment in the section area below!