In order to make the sedan market more competitive in Australia, BMW has announced that, besides the M3 standard model and the M3 Competition Package, it will also launch a more affordable edition, called the Pure, and priced at $129,900.
Over the standard sedan, the M3 Pure is $10,000 AUD cheaper, yet coming with exquisite features at the exterior as well as inside. Speaking of which, Marc Werner, CEO at BMW Australia, has also declared in an official interview:
“The BMW M3 Pure builds further on Australia’s successful Pure edition models, most recently seen on the BMW M3 and M5. This model offers the full capability of our M3 Competition at a price point that is sure to attract a new core of enthusiast customers.”
Common features with the rest of the lineup refer to illuminated ”M3” badging on the M sports seats, as well as the latest iDrive6 infotainment system.
At the exterior, the M3 Pure borrows plenty of the equipment from the M Competition Package, like 19-inch double-spoke black alloy wheels as standard, or the optional 20-inch alloys, adding as well LED headlights, M Competition exhaust tailpipes, carbon fiber roof, gloss black gills, kidney grille or bootlid with the M3 logo.
Inside, the list of mods are also impressive and refer to ConnectedDrive Freedom, Navigation System Professional, Driving Assistant, Carbon structure cloth/leather upholstery, Carbon fiber interior trim, or nine-speaker Hi-Fi sound system.
In the engine department, the 2017 BMW M3 Pure comes with the same 3.0-liter inline straight-six with BMW`s TwinPower Turbo technology, allowing 444 horsepower and 550 Nm of torque. Hooked to a six-speed manual transmission, the model runs the 0 to 100 km/h straight line in 4.2 seconds, however, with the seven-speed dual-clutch automatic, the same distance is done in 4.0 seconds.