BMW has recently rolled out the 1-millionth unit of the 3-Series Coupe, a reason for the German based carmaker to celebrate the event at the BMW`s Rosslyn Plant, Pretoria, in South Africa. Harald Kruger, a Management Board manager of BMW AG, was also there to celebrate this important piece of BMW history.
Kruger wanted to make the best out of it and declared that the BMW`s plant in South Africa represents a symbol for the carmaker, as it is the first foreign country to lead the way to a BMW globalization, starting with 1973. Worldwide, BMW has now reached a total of 30 plants in 14 countries, which confirms the carmaker`s plans of global domination.
“To this day, the South African production site remains a vivid example of a successful market entry through local production,” Kruger also concluded.
But the Rosslyn plant is more than just a simple auto location for BMW, as it has already produced millions of cars, with worldwide exports. Take for instance the BMW 3-Series Sedan which was built in 68,771 units and exported in 2014 from this plant, which means a 17 percentage increase, leading BMW to the top, and straightening its leader position in South Africa.
Apart from that, BMW has created a lot of jobs, employing more than 43,000 people, with 3,700 associates and 3,700 dealerships staff.