BMW’s April sales make for new record

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Another month, another opportunity to look into how well our favorite brand is doing. The news are looking quite good at the end of April.

BMW’s books have managed to score yet another new record. The figures come in at 145.505 vehicles sold for the first time ever by the company.

I should probably make it clear that those are the sales for the BMW Group, not just the infamous roundel brand. This stuff includes Mini and Rolls Royce.

The boost of the BMW Group’s April month is translated in a boost of 6.1 percent compared to the same month of 2011. Widening the search to the first four months of 2012, things look even more impressive.

A total of 571.040 units were sold, making for a 9.8 percent boost over last year when 519.958 units had been sold. This is yet another record for BMW.

We don’t know how many units Rolls Royce managed to sell, but Mini managed some 3.772 units, a boost of 1 percent on top of the previous year’s April figure.

At this point it’s obvious that the largest amount of sales come from the BMW brand itself. No clues are awarded for the locations that attracted the biggest growth spur.

Once again its Asia, particularly the Chinese region, which grew by 30.8% compared to last year’s April. The entire region will have grown by 25.1%.

In terms of model options, the largest growth is attributable to the F20 1 Series and the F30 3 Series at 68.3%, respectively 30.8% on top of 2011’s April.

Did I mention that these results are the ones that keep BMW at the top of the sales pile in the luxury car market.