The Bavarians are great at making their own cars and, as Rolls Royce and Mini teach us, they’re brilliant at making British ones as well. Certainly, despite the Germans having a serious effect on the development of the two British brands they still manage to retain some of the appeal. [...]
Post Tagged with: "trademark"
Students from the European Institute of Design in Turin, Italy, in a collaboration with BMW, participated in a project to create BMW future concepts. They all focused on the language, evolution and the trademark essence of BMW, in order to form the company’s future perspectives and try to figure out [...]