BMW has been speculated to launch a new generation of ultra-efficient city cars ever since the release of its official strategy outline in September last year. March this year was when Norbert Reithofer, BMW’s CEO, declared that the German automaker had plans for a new environmental think-tank – “Project i”. [...]
Post Tagged with: "strategy"
BMW’s Chief of Development Klaus Draeger declared in July that despite the widely spread spy photos of the BMW M3 CSL, the model would not be released. A few days ago, in an interview for the UK Carmagazine, Ludwig Willisch, the Head of the BMW M Division, reinforced Herr Draeger’s [...]