Post Tagged with: "project i"

BMW’S Twin-Powertrain “Mega City” Car Plans Revealed by Reithofer

BMW has been rumored to revive its Isetta brand as “Project i”, which is the company’s eco-centric think tank, for a year now. BMW CEO Norbert Reithofer has now revealed the fact that the German automaker is working on a two-powertrain vehicle, which will be combustion and electric-powered for major [...]

by September 11, 2008 0 comments Concept Cars
2543 days ago
BMW’s “Project i” City Car

BMW’s “Project i” City Car

BMW has been speculated to launch a new generation of ultra-efficient city cars ever since the release of its official strategy outline in September last year. March this year was when Norbert Reithofer, BMW’s CEO, declared that the German automaker had plans for a new environmental think-tank – “Project i”. [...]

by September 2, 2008 1 comment Concept Cars
2552 days ago