BMW has incredible brand awareness in the UK and Europe. The company enjoy bumper sales in Germany and the UK, the two largest car markets in Europe, but the luxury carmaker wants to extend its reach over to the US, and is eyeing a production hike to beat its 2013 United States sales record.
While BMW is known for its positive sales numbers in the competition with Audi and Mercedes-Benz, main rivals on the German auto market and not only, it turns out that not all of its models contribute to a first position. One example is BMW Z4, a unit that did not take the segment of premium [...]
BMW bucked the financial downturn by announcing record sales for 2012 ahead of it celebrating one hundred years of manufacturing in Britain this week. It was a double boost for the German carmaker whose Cowley plant marks a century since the first “Bullnose” Morris Oxford was driven out of the factory. The car maker announced [...]
The recent news of a partnership between Toyota and BMW have made corporate headlines all over the world, somehow us petrolheads just nodded in approval and went on with our lives. We may have been a little hasty in our decision to dismiss the importance of this alliance. It goes well beyond the hybrid and [...]
It’s only been about three weeks since we’ve had confirmation of the first BMW series-production of an electric-vehicle coming to the market with the launch of the Megacity Vehicle, scheduled for 2013. Back then, BMW CEO Norbert Reithofer stated that this BMW will move the bar and set a new industry tone as the Megacity [...]
According to sources quoted by with egmCarTech, BMW have recently held a clinic group study on the east coast and west coast to show owners a new entry-level hatchback. The model, which will fit below the 1-Series (which is odd since I was thinking the 1 Series was going to be the smallest car they made [...]
Germany is home to the Autobahn, some of the best feats of car engineering on the planet and one of the “greenest” countries in the world. In keeping of that last aspect, the German government has announced that they are hoping to get one million electric vehicles on the country’s roads by 2020.
BMW has been speculated to launch a new generation of ultra-efficient city cars ever since the release of its official strategy outline in September last year. March this year was when Norbert Reithofer, BMW’s CEO, declared that the German automaker had plans for a new environmental think-tank – “Project i”. This project’s task was to [...]
Due to economic problems in the US and Europe, Norbert Reithofer, BMW’S CEO, has announced that BMW will no longer continue its plan to build a larger sport-ute to surpass the range currently occupied by the X3, X5, and X6 crossovers, as sales of SUVs are dropping at a fast rate. Other reports state that [...]
This year and next year, BMW will be raising prices, so if you’re planning to buy your very own BMW, now is the probably the best time to do it. The German automaker has decided to raise prices in order to ameliorate the burden of exchange rates between European currencies and the US [...]