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BMW M Performance division urges rebranding

When BMW introduced us to the idea of M Performance we thought the Bavarians were once again expanding their lineup of exciting models. We were wrong. Kind of. There have been some new models added to the list and some more will follow but that’s not the entire story. Some of BMW’s existing models will [...]

Copyright office leaks new BMW trademarks

I’m not sure on why trademark filings these days seem to be so loose in quickly getting to the media but I’m actually glad for it since we can find out good stuff quicker. For example, when it comes to BMW, their most recent recording efforts are simply amazing. They’ve added over 70 new trademarks [...]

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