To connoisseurs, Daimler is a German multinational automotive corporation with Mercedes Benz in its portfolio. Knowing about the fierce competition for the first place on the market between Mercedes and BMW, one would have expected for Daimler boss to talk more about the brand it represents… Even so, Dieter Zetsche, […]
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One figure had escaped us from 2012. Now that the figures have started to come in, the Bavarians are once again on top. We’re talking about the sales in the luxury segment, of course. This is where BMW have beaten their closest rival Mercedes, at the end of last year. […]
Great victories require lots of smaller ones, at least this is beginning to be the thought process of BMW when it comes to it’s strategy in the future. Because of the world’s trends and evolving markets, especially in China, BMW tries to plan ahead of it’s main rivals Lexus and […]
BMW is the world’s largest luxury automaker, but it may be feeling Audi breathing down it’s neck which is why the Bavarian company announced a massive cost cutting program. BMW will get some assistance from a partnership with Daimler AG’s, Mercedes-Benz unit, in order to significantly reduce spending on components and […]
At 53 years, BMW’s head designer, namely the american Christopher Bangle left BMW brand and auto industry and will focus on his own design projects that are not in auto industry. Also, Bangle became the BMW’s chief designer in 1992 and he designed the BMW Z9 Gran Turismo. The BMW’s […]