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Daimler boss makes bright predictions over BMW’s sales number

To connoisseurs, Daimler is a German multinational automotive corporation with Mercedes Benz in its portfolio. Knowing about the fierce competition for the first place on the market between Mercedes and BMW, one would have expected for Daimler boss to talk more about the brand it represents… Even so, Dieter Zetsche, general director of Daimler, claims [...]

BMW wins 2012 luxury sales race in US

One figure had escaped us from 2012. Now that the figures have started to come in, the Bavarians are once again on top. We’re talking about the sales in the luxury segment, of course. This is where BMW have beaten their closest rival Mercedes, at the end of last year. The three pointed star had [...]

BMW: Smaller, Lighter, Better

Great victories require lots of smaller ones, at least this is beginning to be the thought process of BMW when it comes to it’s strategy in the future. Because of the world’s trends and evolving markets, especially in China, BMW tries to plan ahead of it’s main rivals Lexus and Mercedes and slowly but surely [...]

BMW teams up with Mercedes in order to cut costs

BMW is the world’s largest luxury automaker, but it may be feeling Audi breathing down it’s neck which is why the Bavarian company announced a massive cost cutting program. BMW will get some assistance from a partnership with Daimler AG’s, Mercedes-Benz unit, in order to significantly reduce spending on components and suppliers by $5.2 billion by [...]

Chris Bangle leaves BMW and auto industry!

At 53 years, BMW’s head designer, namely the american Christopher Bangle left BMW brand and auto industry and will focus on his own design projects that are not in auto industry. Also, Bangle became the BMW’s chief designer in 1992 and he designed the BMW Z9 Gran Turismo. The BMW’s chief developement, namely Klaus Draeger [...]

2009 BMW 7-Series Active-Hybrid

BMW will presents the new BMW 7-Series Active-Hybrid at 2008 Paris Auto Show. BMW 7-Series Active-Hybrid version is a rival for Mercedes-Benz S400 Blue Hybrid and uses the 750i’s 4.4 liter V8 Twin-Turbo engine (407hp and 600nm torque) and an electric engine that produces 20hp and 155 lb-ft. This Hybrid system from BMW 7-Series Active-Hybrid [...]

BMW Set to Enter Small Petrol Turbo Engine Fray

It has now been finally confirmed by BMW that the company’s smallest engines will be turbocharging. BMW’s chief in North America Jim O’Donnell, talked about the engines in an interview for Business Week, declaring that these will be four-cylinder, turbocharged, and will offer stronger acceleration than the current BMW six-cylinder ( NG6 ), as well [...]

Four-cylinder BMW 3-Series considered for the US

Fuel efficiency has definitely become an important criteria for buying cars, therefore it has been reported that BMW is considering to introduce a four-cylinder BMW 3-series for North America. By doing this, BMW’s sales will certainly boost its sales, especially if we think about the fact that the European BMW 320i, which had a 167hp [...]

Future purchasing agreement for BMW and Mercedes

BMW has recently announced a partnership with Fiat. Nonetheless, BMW and Mercedes-Benz have been discussing a possible cooperation for some time now, but even though both German automakers have had hesitations when it came to working together, it is clear that both BMW and Mercedes-Benz are interested in the idea. The luxury marques are trying [...]

BMW and Mercedes-Benz to decide on their cooperation

According to Auto Motor und Sport’s magazine, BMW and Mercedes-Benz are deciding to make an ultimate decision on details for cooperation in the end of November 2008. BMW and Mercedes-Benz agreed to use jointly components for their car models on the future cars such as brakes, air conditioning, etc. Now, both companies are continuing their [...]

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