As a BMW fan, or even a supporter of the opposition among Mercedes, Audi or Lexus, you’re likely well aware of the fierce fight for sales in this segment. Over the last few months, BMW’s established lead was starting to get eroded by the fierce competition and their relentless quest to produce new models. Last [...]

Another month, another opportunity to look into how well our favorite brand is doing. The news are looking quite good at the end of April. BMW’s books have managed to score yet another new record. The figures come in at 145.505 vehicles sold for the first time ever by the company. I should probably make [...]

To some, the best part of the new year arrival is the opportunity to summarize the previous one and see how much money they’ve made or lost during the period. This is mostly the case for the automotive manufacturers who are now crunching the numbers. In regard to the U.S. market’s most competitive segment, the [...]

BMW is not content with having the global crown for sales in the luxury department, they want to win over the American market by moving them away from Lexus and in order to achieve this they are pushing their BMW Individual program. Basically what they want stateside buyers to do is to buy a car [...]

We’ve all been there, we all know the massive controversy that came along with Chris Bangle’s work at BMW and some still rejoice in knowing that something like the E60 5 Series will never happen again. In all the Bavarians have announced that they will produce cars that from now on will synchronize with global [...]

BMW have officially launched the “The BMW Experience”, a special institution that will remind people why they are the best selling luxury company. Access to such a treat as BMW offer in Munich is hard to find but you can get a totally different experience if you live in America that’s not in any way [...]

Fuel efficiency has definitely become an important criteria for buying cars, therefore it has been reported that BMW is considering to introduce a four-cylinder BMW 3-series for North America. By doing this, BMW’s sales will certainly boost its sales, especially if we think about the fact that the European BMW 320i, which had a 167hp [...]

Ever since the release of the Audi R8, which rapidly became a best-seller, automakers around the world have been curious if other German competitors will work to come up with a model which would surpass the Audi R8 sales. Mercedes-Benz took on the challenge and developed a car that would belong to the same class [...]