As a BMW fan, or even a supporter of the opposition among Mercedes, Audi or Lexus, you’re likely well aware of the fierce fight for sales in this segment. Over the last few months, BMW’s established lead was starting to get eroded by the fierce competition and their relentless quest […]
Post Tagged with: "luxury"
Another month, another opportunity to look into how well our favorite brand is doing. The news are looking quite good at the end of April. BMW’s books have managed to score yet another new record. The figures come in at 145.505 vehicles sold for the first time ever by the […]
To some, the best part of the new year arrival is the opportunity to summarize the previous one and see how much money they’ve made or lost during the period. This is mostly the case for the automotive manufacturers who are now crunching the numbers. In regard to the U.S. […]
BMW is not content with having the global crown for sales in the luxury department, they want to win over the American market by moving them away from Lexus and in order to achieve this they are pushing their BMW Individual program. Basically what they want stateside buyers to do […]
We’ve all been there, we all know the massive controversy that came along with Chris Bangle’s work at BMW and some still rejoice in knowing that something like the E60 5 Series will never happen again. In all the Bavarians have announced that they will produce cars that from now […]
BMW have officially launched the “The BMW Experience”, a special institution that will remind people why they are the best selling luxury company. Access to such a treat as BMW offer in Munich is hard to find but you can get a totally different experience if you live in America […]