The 2015 BMW M4 was recently put against the 2015 Lexus RC F in a race track, the event being also presented in a video. The two rear-drive luxurious coupes were put face to face on the racetrack at the Hyundai`s Proving Ground, where the two models have been engaged into a battle of tire [...]
There are different reports reaching out the Asian country, according to which the BMW German automaker and the Japanese luxury maker Lexus are working on a new-gen LFA model. The two rivals are now partnered to set up the forthcoming LFA, but the announcement hasn’t yet been confirmed by the joint ventures. Thus, the Japanese [...]
It is said that cars with small engines lead to improve fuel economy, but on the other hand, the process itself lead to a serious of problems that might affect the overall car`s engineering. It is actually the synopsis of a J.D. Power vehicle-dependability study, leading to a serious of statements saying that dependability has [...]
It is already old news that BMW is reworking their car line-up for a better differentiation. Several other car makers also tidy up their production vehicle list, and Lexus is among them. Recently they had to cut out of the assembly line a car in order to avoid overlapping. But with all the verve the [...]
The recent deal between the Germans at BMW and the Japanese at Toyota on diesel engine concerns is starting to show some detail. While nothing has really changed within the agreement, a rather interesting clause the Bavarians included started to make some headlines. Though Toyota will get its chance at new diesel engines without too [...]
Great victories require lots of smaller ones, at least this is beginning to be the thought process of BMW when it comes to it’s strategy in the future. Because of the world’s trends and evolving markets, especially in China, BMW tries to plan ahead of it’s main rivals Lexus and Mercedes and slowly but surely [...]
BMW is not content with having the global crown for sales in the luxury department, they want to win over the American market by moving them away from Lexus and in order to achieve this they are pushing their BMW Individual program. Basically what they want stateside buyers to do is to buy a car [...]
BMW haven’t managed to overtake Lexus as top seller in the United States over the past ten decade despite a great product lineup. This year however, Lexus have suffered quite a bit due to the company recalls.