The recent deal between the Germans at BMW and the Japanese at Toyota on diesel engine concerns is starting to show some detail. While nothing has really changed within the agreement, a rather interesting clause the Bavarians included started to make some headlines. Though Toyota will get its chance at new diesel engines without too [...]
Great victories require lots of smaller ones, at least this is beginning to be the thought process of BMW when it comes to it’s strategy in the future. Because of the world’s trends and evolving markets, especially in China, BMW tries to plan ahead of it’s main rivals Lexus and Mercedes and slowly but surely [...]
BMW is not content with having the global crown for sales in the luxury department, they want to win over the American market by moving them away from Lexus and in order to achieve this they are pushing their BMW Individual program. Basically what they want stateside buyers to do is to buy a car [...]
BMW haven’t managed to overtake Lexus as top seller in the United States over the past ten decade despite a great product lineup. This year however, Lexus have suffered quite a bit due to the company recalls.