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According to the 6th annual Automotive News Europe/SupplierBusiness OEM-Supplier Relations Study the Bavarians at BMW AG are the automaker that most suppliers want to do business with. This new survey shows that BMW rose to the top spot which if you consider that last year it ranked fifth.
BMW is not content with having the global crown for sales in the luxury department, they want to win over the American market by moving them away from Lexus and in order to achieve this they are pushing their BMW Individual program. Basically what they want stateside buyers to do […]