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BMW teams up with Mercedes in order to cut costs

BMW is the world’s largest luxury automaker, but it may be feeling Audi breathing down it’s neck which is why the Bavarian company announced a massive cost cutting program. BMW will get some assistance from a partnership with Daimler AG’s, Mercedes-Benz unit, in order to significantly reduce spending on components and suppliers by $5.2 billion by [...]

BMW and Daimler fighting for the top in electric cars chapter

The competition becomes fierce between Daimler AG and BMW AG, since both compete for obtaining production series for small electric cars. Both want to rectify the reputation of manufacturers of high performance luxury car but inefficient when it comes to fuel. Daimler and BMW have a while based on the V8 used on the BMW [...]

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