The brand new and redesigned BMW 7-series was unveiled in private in St. Louis last week only to dealership owners and, of course, to a selective gathering of media representatives, as BMW North America President James O’Donnell confirmed himself in an interview for BusinessWeek. It all happened with the occasion of the BMW Championship golf [...]

BMW has been rumored to revive its Isetta brand as “Project i”, which is the company’s eco-centric think tank, for a year now. BMW CEO Norbert Reithofer has now revealed the fact that the German automaker is working on a two-powertrain vehicle, which will be combustion and electric-powered for major population centers. As Reithofer declared [...]

Fuel efficiency has definitely become an important criteria for buying cars, therefore it has been reported that BMW is considering to introduce a four-cylinder BMW 3-series for North America. By doing this, BMW’s sales will certainly boost its sales, especially if we think about the fact that the European BMW 320i, which had a 167hp [...]

BMW’s newest invention, Progressive Activity Sedan, PAS or F5 codenames, has been seen once again testing with a year before the official launch date. Just as before, BMW has gone out of its way to camouflage the test mule in the Death Valley. But don’t worry, we do have some information on the BMW Progressive [...]

For the past few months, nobody knew for sure if all the 2009 BMW cars will get the new and improved iDrive or just a small part of them. At first, the BMW 1 and 3-Series were said to be the first models to get the new navigation system, but the E60/E61 5 Series and [...]

Students from the European Institute of Design in Turin, Italy, in a collaboration with BMW, participated in a project to create BMW future concepts. They all focused on the language, evolution and the trademark essence of BMW, in order to form the company’s future perspectives and try to figure out what the 2015 BMW concepts [...]