When BMW introduced us to the idea of M Performance we thought the Bavarians were once again expanding their lineup of exciting models. We were wrong. Kind of. There have been some new models added to the list and some more will follow but that’s not the entire story. Some […]
Post Tagged with: "branding"
The Bavarians at BMW have come to the 2012 Beijing Motor Show with the i8 Spyder concept that we’ve gotten a bit of a preview of earlier this month. A motor show debut does usually change the rules of engagement. With the BMW i8 Spyder we find no difference in […]