BMW has incredible brand awareness in the UK and Europe. The company enjoy bumper sales in Germany and the UK, the two largest car markets in Europe, but the luxury carmaker wants to extend its reach over to the US, and is eyeing a production hike to beat its 2013 United States sales record.
BMW’s Active Tourer is a vehicle that strays a bit from the beaten path, and recently the Bavarian car maker has been expanding its range quite rapidly. But, unlike the clean i3 or i8 or even the 2 Series and 4 Series, the Active Tourer managed to get mostly frowns and disbelief when it was [...]
The American branch of BMW has given its customers a new way of finding out exactly what kind of BMW X1 crossover they’d like to order. As I’m sure they know but some of you may not, the BMW X1 only came to the United States this year pending an unveiling at the New York [...]
Like usual, BMW is trying to figure out if they’re doing better or worse than last year. Unfortunately, they are doing worse. Last year, the sales from the United States were 26.8% higher than this year. The same effect can be seen at BMW Group as a whole, but not in the same percentage. In [...]