BMW has incredible brand awareness in the UK and Europe. The company enjoy bumper sales in Germany and the UK, the two largest car markets in Europe, but the luxury carmaker wants to extend its reach over to the US, and is eyeing a production hike to beat its 2013 United States sales record.
Even with the recession problems, BMW is willing to invest 750 million US dollars in extending the BMW Spartanburg plant. The first actions will take place in 2010. This way, the BMW Spartanburg plant will be able to hire another 500 persons besides the 5,400 workers. With the new work force, BMW will produce 240,000 [...]