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BMW Is Reviving “The Hire” Short Films

After shooting some promos at the Sochi Winter Olympics, the BMW German based manufacturer is switching to films, with the revival of an old short series – “The Hire”. Just 13 years ago, the short series of “The Hire” revealed a Clive Owen actor into his rising age piloting BMW units, which made the films [...]

BMW sets up shop on facebook

I have never understood the need some car owners have to drape themselves in their chosen brand’s clothes, and sit around sipping coffee from the same brand’s mug. But it happens and there are even a lot of enthusiasts that buy a certain car maker’s products even if they don’t own one of their models. [...]

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