It seems that the US authorities have found out yet another fault with BMW products, with a recent motorcycle issue uncovered. And while these things can cost a manufacturer quite some money, it’s far better than the alternative. It seems that the German car maker will have to recall 2.475 units Stateside. The affected models [...]
As you might know, BMW invested a lot of money researching technology for their “born electric” city car, the i3. And with grand promises to change the industry forever, what we have seen so far, chances are it might just do that. But with so much invested into R&D, using the results on just one [...]
With the occasion of promoting the BMW S1000 RR sport bike, the manufacturer decided to try something different than the usual commercial, especially considering how technology has evolved. For this reason, the Serviceplan company was chosen to add some subliminal advertising to the clip. See bellow the explanation and full ad.
BMW will sign a contract to promote their models in future productions of Hollywood along with advertising company that brought the Audi in movies like Robot and Iron Man. After the retirement from Formula 1, those of the BMW left with a budget that can be spent for other purposes. The first choice was to [...]